ABOUT US

Add joy to your everyday from Japan

These are items for everyday use. We who are born in Japan use them routinely.

Tableware, stationery, cosmetics... If we were to give examples of the things we use every day, the list would be endless. However, until we became adults, we did not notice the following: these things we use every day are infused with the Japanese peoples' painstaking care, delicacy, and cultural background.

This is the Japan that you come to understand after traveling overseas to various places and using daily necessities from around the world.

Our lives are sustained by the technology and wisdom left to us by our ancestors.
Presently, we use daily necessities that have been repeatedly improved, day after day, to match our new lifestyles.

We use items that are as follows:
practical more than gorgeous;
infused with the maker's or developer's feelings more than being cheap and convenient; and
things to which we can become attached, where that attachment was cultivated by long periods of use, more than things for which the joy of owning them will disappear in an instant.

Please enjoy the sources of happiness every day. Please definitely enjoy the daily necessities that are introduced by Gute Gouter!

アイテムの数だけ物語があります。
Gute Gouterは作り手の想いを届けます。

日本に生まれて、当たり前のように使っている日常使いのアイテムたち。

食器、文具、化粧品... 毎日使うものを上げればキリがないけれど、こういうものに、日本人としての
きめ細かい心遣いや、繊細さ、文化的背景が込められているなんて、大人になるまで気付かなかった。


海外を様々旅して、世界中の日用品を使って分かった「日本」。

私たちの生活は先人たちが残してくれた技術や知恵によって成り立ち
そして、今、新しい生活様式にマッチするように、日々、改善を重ねた日用品を使っている。


華美であるより、実用的なものを。
安くて便利であることより、そのアイテムの後ろに作り手や開発者の想いが込められているものを。
一瞬で消えるモノを所有する喜びより、長く使っていくことによって培われる愛着が持てるものを。


幸せの根源は日常に。Gute Gouterがご紹介する日用品を是非、お楽しみ下さい！